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Website Planning – Objectives

  • Before contacting a web design company be sure to clearly define your online objectives.
  • Consult with all of your organizations’ stakeholders and put together a list of primary and secondary objectives.
  • Common Objectives Include: Promoting your product or service, selling your product or service, providing customer support, providing product information, providing corporate information, establishing brand awareness.
  • Other objectives you should consider are: visibility in the major search engines commonly referred to as SEO or search engine optimization, encouraging repeat visitors, viral marketing elements, calendars, or subscription newsletters.